Using mobile devices, we spends more and more time in mobile apps. Games and business programmes, shops and language courses, transport and mobile operators — the big campaigns and almost middle business units has their own apps. Marketing researches shows that under 80% of time using mobile phones people using apps and only under 20% in web.
It is necessary to place you advertising content gently in the app because the high level of involvement. We, in Frontapps. S.r.o., – are supporters of native advertising ads, that doesn't contrast with the channels content and annoy users.
- Native advertising – the best way to grow up your app profit. There are many advertising formats, which can be used for any type of products and apps. Take a look at the most popular:
- Video Ads: advertising video clips in all its diversity. From embedded streaming video to increasing video blocks, etc.
- Native Ads: organically embedded in the content. For Example: the use of an advertised bread maker in a bread preparation recipe in an app for cooks or housewifes.
- Rich Media Ads: using flash animation, involving the user in communication. This can be a game, a test or another interactive process.
- Display Ads: fullscreens and banners.
* Based on the
https://www.emarketer.com/ website data. 2016-2017